ABSOLUT is undoubtedly the world’s most pioneering vodka brand in the world of creativity. The design heritage alone comes attached with names including Johan Lindeberg of BLK DNM, Versace, Kate Moss, Marc Jacobs, Naomi Campbell and more.
In 2015, the ideologies of technology and self-expression have started to play a much larger part in the brand’s DNA – nodding to the companies advanced distillation and rectification technology.
So it makes sense for ABSOLUT to be at the forefront of exploring the future of nightlife. By experimenting with technology and the space between the virtual and physical world, taking place at the Bankside Vaults in London on 19th November – ABSOLUT will present Electrik London; a collaboration between Marshmallow Laser Feast and R&S Records.
The event is inspired by Absolut’s latest limited edition bottle – Absolut Electrik. A pair of blue and silver chrome bottles, available at Harvey Nichols and Selfridges RRP £21.99.
Make sure to head down and check it out. For more information and to register for tickets, head to www.absolut.com and remember to drink responsibly.