Calvin Klein has always been synonymous with sex, but the brand has managed to create yet another impact – and this time it isn’t based on Justin Bieber’s bulge or a 15-year-old Brooke Shields posing suggestively. Here’s a look at a new series of campaign ads photographed by Mario Sorrenti that feature sexting conversations “inspired by actual event and people” next to them and the tagline “raw texts, real stories.”
The campaign creates “an editorial narrative of how a modern generation uniquely approaches sexual connection in a digital world.” It works. I’m into it… and as for the casting – big thumbs up: Grace Hartzel, Ethan James Green, Aya Jones, Julia Van Os, Piero Mendez, Alessio P., Imaan Hammam, Harmony Boucher, Torin Verdone, Laura Julie, Noma Han, Jamie Carpena, Tiana Tolstoi, Reid Rohling and real life couple actor, Will Peltz, and girlfriend, Kenya Kinski Jones.
