The video for BBHMM is without a doubt the best thing to happen to pop music and the pop visual game in weeks, since I literally cannot remember when I was last in such a good mood purely due to the fact that a music video had dropped.
Directed by Rihanna herself, alongside Megaforce and no doubt FROM the mind of Rih-Rih herself, the film references, the sheer contemporary brilliance of the cultural masterpiece. She took her time and got it right – my favourite song of the year (well, at least one of them), got an equally perfect video to go with it.
It is nothing less than iconic. Thank you Rihanna. Oh and as for the GIFs:
