Diplo for K•Swiss – it’s a good fit and it’s nice to see Diplo applying his innate and natural marketing genius to a commercial tennis brand. The pair have launched ‘The Board’, a campaign built to inspire, and to be led by, the next generation of young entrepreneurs – Diplo will serve as the Director of a 100-person board comprised of creative and connected individuals who will work on real tasks to bring the K•Swiss brand back to prominence.
The application site will open today with submissions valid through April 30, 2015 at www.kswiss.com/theboard
From Barney Waters, chief marketing officer of K•Swiss Global Brands:
“We believe that consumer aspirations have shifted. The goal has evolved beyond being the fastest runner or being a celebrity. Young people want their own brands, their own voice and their own businesses. K•Swiss is committed to outfitting and inspiring this generation of entrepreneurs.
We have created a program with substance, where our customers get involved in the process of rebuilding K•Swiss and make real contributions. As a respected entrepreneur and global music talent, Diplo is the perfect leader for ‘The Board’.”
The campaign itself is so progressive for the current marketing industry of badging and creating content as the ceiling. The K•Swiss team has outdone itself on this front and what they are giving back to the creative community is pretty unparalleled.
