Granted this has been rumoured for a while now, and in a space where Jessica Simpson has made an absolute goldmine it was just a matter of time before Britney “the brand” expanded beyond perfume and music…and here it is. In a very Femme Fatale album artwork-esque shoot (no it is not an outtake), here is the official announcement and promo image for “The Intimate Britney Spears“. On sale from September 9, 2014 in the U.S. & Canada and from September 26 in Europe. Godney looks incredible in the preview image, I mean legit deity worthy Spearituality. The product looks good too. The collection features a superior selection of lingerie sets, bustiers, kimonos, and night gowns accompanied with basics, sweats and jersey sleepwear.