1000 Forms Of Fear is Sia’s sixth studio album. Between the fifth album, We Are Born in 2010 – the world of pop music kinda changed and a lot of that was thanks to Sia. Unsurprisingly the first major pop artist to have an array of songs written by the Australian artist was Christina Aguilera for her hugely underrated album, Bionic. I could write for days on why that album is underrated, but this is neither the time or place. Sia’s song writing resume for major artists went from strength to strength (Rihanna, Britney, Beyonce etc.). Personal fame is something Sia never sought as an artist. Her videography pre this era was extremely art driven. There are some stand outs including the video for Buttons. However, the approach taken for this era is unparalleled. She has essentially become the Margiela of music. Anonymous to the extent of which this happened:
I'm at target buying a hose and chandelier is playing on the soundsystem.nobody has noticed me and I'm like,this moment is my ACTUAL smash.
— sia (@Sia) July 8, 2014
What Sia has achieved with 1000 Forms Of Fear (and the album campaign including the Jimmy Kimmel features below) artistically, sonically, culturally and creatively is so inspiring and completely brilliant. Kudos to David Russell and her team for investing in making this a record which fits seamlessly into her discography at the same time as feeling new, mainstream palpable and a beautiful piece of cultural art.