Let’s be real, we kinda saw this coming. First there was prolific mutual Instagram love from the Illuminati Princess and Balmain Creative Director Olivier Rousteing this summer, then some studio shots, and so when the campaign landed this morning, it wasn’t the biggest surprise in the world, but OH MY GOD IT IS HOT. Ri-Ri fronts Balmain’s Spring/Summer 2014 campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, styled Mel Ottenberg with Atelier Franck Durand on creative direction. Trumps River Island doesn’t it?
