This piece of branded content from ABSOLUT is by far the most inspiring, incredible story that they ever could have tapped into. Woodkid is absolutely one of my heroes. We spent a night together in Berlin after his gig back in March (which was beyond incredible – you can read about my experience on the Huffington Post, here), and conversing with him is almost other-worldly. Yoann has set a standard in the creative fold that is incredibly high. He’s a multi-faceted creative (illustrator, director and musician – which is obviously something that I appreciate personally considering the similarities) and ABSOLUT has given him the chance to tell his story. Watch the hugely inspirational video below and “be who you want to be”, and transform today.
