The fragrance market is already hugely saturated with celebrity scents from Elizabeth Arden and Coty to all of the major design houses holding their stake, so when an independent and scientifically trained parfumier makes the bold venture to launch a brand on his own, it should be applauded. BSc (Hons) Cosmetic Science trained Daniel Vaudd has just launched DYSIS (portmanteau of Isis & Dionysus; deities of fertility and pleasure) – a new fragrance, especially constructed for evening use. Not traditionally as oaky or musky as I would normally wear, DYSIS holds this invigorating sensuality which is reminiscent of some of Tom Ford’s lighter and more citrus-based Private Blends. It’s absolutely worth trying out by visiting vaudd.com.
