Based on French Connection’s process and design ethos of “sketch, to store”, the brand partnered with Rankin (The Hunger Magazine, and the newly launched The Full Service) to create the Autumn/Winter 2013
campaign: ‘From Sketch to Store’.
Rankin shot the models naked, printed the images, and sketches of the clothing designs were subsequently overlaid. The images are accompanied by more traditional versions of each look. It’s genius and visually incredible. The menswear campaign stars Harvey Newton-Haydon at Next.
