Launching a new underwear or swimwear brand and legitimately making and impact in such a saturated market is no small feat. D.HEDRAL on the other hand have emerged from nowhere over the last 24 months and have made a solid impact with retailers and customers across the board. The minimalist designs, digital savvy and AngleFit patented technology which takes into consideration different body shapes, enabling underpants to fit the buttocks perfectly has resulted in a cult following that continues to grow.
On the back of this success, D.HEDRAL’s debut BEACH collection has just launched. The collection promises a perfect fit, zero sag and an improved silhouette – you can’t really go wrong with that. The campaign stars Rugby player and model Thom Evans – an inspired choice, who was previously the face of the brand’s underwear collection.
