For a brand that has been primarily rooted in fashion and entertainment, vitaminwater has just launched an initiative that takes its involvement with the creative industries to a much more altruistic level. The flavoured water brand (part of Coca-Cola’s portfolio) has launched #shinebright (and it has nothing to do with Rihanna).
The programme has signed up six leading cultural entrepreneurs to essentially provide unrivalled opportunities (also known as the best potential internship on this side of the Atlantic) to work in collaboration with them as part of the brand’s long-term, global commitment to help young creative talent.
Here’s a preview of the campaign featuring Susie ‘Style Bubble’ Lau and Mikey Trapstar. More details on how to enter at www.vitaminwatershinebright.com.
