After teasing in the form of the initial announcement and Terry Richardson’s first taste, here is our first look at the POPwater official campaign. The Troy Carter, Gaga and Richardson-helmed mega water brand (in the making, at least) has officially signed two KARL IS MY UNKLE favourites – the inimitable Amanda Lepore alongside Brooke Candy and Nicola Formichetti. Here are some behind the scenes photos from the shoot at Milk Studios earlier today via the talent’s Instagram feeds.
What can we expect from this? A Brooke Candy music video? An exclusive duet between Lepore and Candy? Music is at the heart of the brand after all…