The most perfect video of 2013 has arrived. I have always admired Jared Leto as an artist – from his taste in films to curating and creating and to a certain extent re-defining electro-rock. 30 Seconds To Mars’ tracks haven’t always been perfect, however A Beautiful Lie is definitely up there on a list of underrated albums from the 2000s.
Epic videos have been engineered into the creative process of 30 Seconds To Mars’ aritsty – the much publicised, criticised and praised video for Hurricane was just one example.
Once again directed by the eponymous Bartholemew Cubbins, here’s the premiere of the eight and a half minute film for the track Up In The Air starring a slew of creatives and personalities including Dita Von Teese, a work of art by Damien Hirst, Olympic Gold Medalist Jordyn Wieber, artist gymnast and Tumblr meme McKayla Maroney, photographer Maxwell Snow, models Ashley Smith and Anastasia Krivosheeva, Harlow von Brethren, actress and DJ Natalie Loren (who was also in the video for Hurricane) and author Neil Strauss.
