Just a fortnight ago, H&M launched their latest collaboration – and this time it wasn’t with a major designer (read: Lagerfeld, Versace, Marni and continue down the fashion dictionary), instead H&M teamed up with East London cycle experts Brick Lane Bikes to create an 11-piece capsule collection.
In a similarly brilliant two-wheel fashion, NY creative marketing entrepreneur Lorenzo Martone has launched Martone Cycling Company – a fashion and design-driven bike company – because who really wants to be riding around NYC on anything less chic (unless you have a spare $17,000 for a CHANEL Couture Bicycle).
The bikes are functional, yet contemporary and ooze personal style, each accessorised with a red chain. You can read more about the specifics here. Pictured below is the Men’s Mercer (Black), Men’s Real (White) and the Women’s Mercer (Black), check out the full collection here.
