Working with Diet Coke on the brand’s iconic and globally recognised fashion campaigns for the last three years has been the most incredible experience. I’ve been back and forth from Paris for launches and shoots with Lagerfeld, Gaultier and now Marc Jacobs – who we’ve appointed as Diet Coke (and Coca Cola Light)’s Creative Director for 2013.
Read more about the partnership and check out the images of Marc by Stéphane Sednaoui here along with the sexy short film we created.
Here are some behind the scenes photos (by Frédéric Bukajlo) from the two day shoot in Paris back in December, along with a video interview that I did with Marc for Diet Coke’s social channels. You can see the campaign announcement image that we shot, along with the short film where Marc takes on the role of the Diet Coke Hunk here.
