KIMU

Brand new images of David Beckham by Alasdair McLellan have just been released in time for H&M’s Christmas campaign. As an example of strategic stretching the use of a PR asset, this is perfection. The images are pretty incredible too. Click under the cut for a new behind the scenes video. The new styles include a hooded dressing gown, draw-string pyjama bottoms, Henleys and long johns with padded elbows and knees, lounge shorts, T-shirts and a towel.