H&M has finally cleared up the rumour and speculation by announcing Lana Del Rey as the face of their AW and Christmas campaigns. The creative was shot by Inez & Vinoodh (preview image below) and a TV commercial featuring Lana covering Blue Velvet by Bobby Vinton (listen to the original below) will be released on September 19.
[…] 19, this appears to be a bit premature, however here is the first thirty second TVC for the Lana Del Rey for H&M campaign, directed by Johan Renck and featuring the Lana cover of Blue Velvet (originally by Bobby Vinton. […]