Casual PR stunt from Kate Nash, who is very beautiful and clearly smart. Written, recorded and filmed in 24-hours has resulted in “Kate Nash” becoming a worldwide trending topic on Twitter, a wave of Lana/SNL-style criticism thereby resulting in global awareness of the British pop starlet whose last single you can’t even remember the name of. Pure genius. Bring on the second and strategically-likely-to-be-credible single.