Just today it was announced that Editor in Chief at Harper’s Bazaar UK, Lucy Yeomans was appointed the same role at e-commerce giant NET-A-PORTER. In the same vein, when the menswear equivalent MR PORTER launched in early 2011, former Esquire editor Jeremy Langmead was appointed the role of Editor in Chief. The importance of quality editorial on an e-commerce site almost goes without saying, NET-A-PORTER it isn’t he only online retailer focussing so strongly on creative editorial.
In January of this year, singer, songwriter, model, and producer VV Brown (in collaboration with her business partner Lola Peach) launched vvvintage.com – an e-commerce site focusing on the ethics of up cycling and sustainability within fashion alongside handpicked internationally sourced vintage pieces. Known for her unique and quirky sense of style, VV personally approves each item available on the site and has also launched a blog, street style section and has created VVVTV – where she interviews and features fellow creatives and talent across the music and fashion industries, hero-ing the creative content on an editorial level and acting as content director, creative directive and editor-in-chief combined.
Here is the latest instalment as a KARLISMYUNKLE.COM exclusive featuring an interview with breakthrough singer songwriter Lianne La Havas, shot by Tom Clarkson. Lianne’s debut album, Is Your Love Big Enough will be released on July 9, 2012 in the UK on Warner Brothers.
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