A few months back, the W Hotels announced the appointment of the role of Global Fashion Director, and it looks like one of Jenne Lombardo’s first big content projects is finally coming into fruition. Fashion Next is a global project spanning New York, London and Moscow, exploring what’s new and next in fashion in each territory. The hotel brand has partnered with designer Marios Schwab for London and editor/fashion personality Dasha Zhukova in Moscow. In each territory, the “Fashion Insider” has chosen three up and coming designers which they think are new and ‘next’ in fashion.
The clip below features Jordan Askill, Craig Lawrence and Fleet Ilya, who are interviewed about their work whilst Marios Schwab explains his reasons behind choosing them.