The Queen of Brand Endorsement (herein lies product placement for BlackBerry, Tous, Fiat, some alcohol brand and a dating website), also known as Jennifer Lopez, has returned with her (actually rather ridiculously comical) video for Papi (one of my favourite songs on the album). The track got a little preview int he dance break during the video for I’m Into You, a couple of months back and was recently officially previewed as the new Fiat advert. She also eats carbs, apparently. Not sure how much I love the weird-ass flashmob dance break though.