Earlier today Dr Martens launched the first film for the new campaign “First and Forever” (a project that I have been consulting on) starring Agyness Deyn and Ash Stymest, where Agyness reveals her first heartbreak. The content was created by ODD London.
Doc Martens are also encouraging fans and the digital mafia to get involved on Twitter and their website by revealing their “firsts”. Check out the rather brilliant “Map of Firsts” on their website or Tweet with the hashtag #FIRSTANDFOREVER. I’m glad to say that after today’s transatlantic launch the blogosphere is already awash with revelations. Check out the film and the full set of AW11 campaign images below (and under the cut).
[…] Earlier today saw the transatlantic super launch of the new Dr. Martens short film called First Heartbreak starring models Agyness Deyn and Ash Stymest (also one of the content projects that I have been consulting on). It’s absolutely beautifully shot and you even get to be a part of the #FIRSTANDFOREVER campaign by tweeting your “firsts” with the hashtag, or jumping online to drmartens.com/firstandforever and being a part of the Map of Firsts. Check out the short film and some of the super hot campaign images below. You can see the rest on KARLISMYUNKLE. […]
After the trailer David explained that both Scott and Garance would each be sharing their own firsts…Scott Schuman and Garance Dore.The stunning Garance told us the story of her first high fashion photo shoot for ELLE in France before she had any experience with any of the professional equipment and accommodating staff you typically find on shoots of that caliber. Scotts decision to publish his work through this new medium has made him a pioneer in the street fashion photography in the digital age..While the firsts of Garance and Scott would be impossibly tough acts to follow everyone in attendance was invited to tell their own stories of firsts very personal to them.