In a hugely distracting (yet typically “sex sells” and somewhat Diesel-esque) ad campaign for Abbot + Main, the label founded and co-designed by Twilight star Kellan Lutz and Dylan George founder Danny Guez, you get to see Lutz, naked with Anne V, a lot. It works. The product looks good both on and off the movie star. Please GOD let there be a video for this campaign to accompany the images. More flawless abs under the cut.