Following last week’s preview, below is the full video for Florrie and Dolce & Gabbana’s ‘I Took A Little Something’ by Justin Wu. From a marketing standpoint, this is a really creative, innovative and pioneering way for a brand to support talent, signed or unsigned (in this case). Brand endorsement is the way forward for the music industry and without overt product placement, collaboration videos that are beautiful shot (like this) work perfectly. Another example was the recent Prabal Gurung fashion music video with Rye Rye.
