A new, and somewhat unique, role has just been created at PUMA, and Professor Green has bagged the job. The rapper and “after hours athlete” will be working with the brand in the capacity of their first ever “Social Ambassador” – which means that he will be playing a prominent role in PUMA social events, press campaigns and retail and social media throughout 2011.
PUMA is a brand that has always been really great, and super interactive on social media, which sees Pro Green as a good fit – with his almost 200,000 Twitter followers.
..By .brandrepublic.com .23 March 2011 .08 45AM…Puma has appointed Professor Green as its first social ambassador in a role that will set the UK rap star to work on the sport brands press retail and social media campaigns……..Professor Green UK rap star takes social role at Puma..The EMI Virgin artist who will work with Puma throughout 2011 is the latest in a string of high-profile individuals from the music world who have signed up to represent the brand..In January to front a six month press campaign for its BodyTrain toning footwear range..Puma followed that in February with the signing of to design the Jamaican track and field teams kit for the London 2012 Olympic Games.