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Dr. Martens #FIRSTANDFOREVER SS13 with Ash Stymest

Published March 1, 2013

Possibly one of the finest cult campaigns in history, Dr. Martens’ #FIRSTANDFOREVER makes its return today with a shorT film connected to ‘tribe’. Originally launched in 2011, with a campaign featuring Agyness Deyn and Ash Stymest, #FIRSTANDFOREVER inspired countless Tweets, Instagram updates and touched people around the world with stories of first love, first experiences and simply the first time you did something and truly lived for that moment. Reaping in awards, including a prestigious ‘Most Innovative Marketing Campaign’ from WGSN at the Global Fashion Awards in 2012, it is only apt that #FIRSTANDFORVER should live on.

So what is a ‘tribe’? According to Dr/ Martens, “tribes are not just premised solely on style, but also by substance. A shared attitude, a spirit, an instinct.” The SS13 campaign was shot by Gavin Watson, featuring Ash Stymest, Adwoa Aboah, Todd Taylor and Susannah Ligouri on the streets of Manchester, with the short film directed by Fred & Nick from Pulse Films.

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Preview: J.W. Anderson for Topshop SS13

Published February 4, 2013

Available in store from 15 February, here is a preview of J.W. Anderson’s second collection for Topshop. Following a Versace Versus collaboration announcement (image under the cut) in November last year and a breathtaking androgynous show at London Collections Men that delivered front page fashion news around the world, the new SS13 Topshop collaboration collection has a clear J.W. Anderson aesthetic but is definitely more avant garde and minimalist than the cuter collection for AW12. Jonathan notes that the collection is more about youth culture and the evolution of the girl-of-today. It’s basically very Grimes.

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Lanvin SS13 Campaign Film Featuring Alber Elbaz dialling in via …Skype

Published February 1, 2013

Lanvin has by all means been pushing boundaries with its recent campaigns – Pitbull dance videos, real life models and now for SS13 with Alber Elbaz dialing into the actual campaign film via Skype. It’s kinda strange and yes will have some level of viral potential, but feels odd at first view more than anything else.

However, once you get the back story, it is slightly more charming. Lanvin’s creative director couldn’t attend the Steven Meisel shoot in person due to Hurricane Sandy, so the brand incorporated his feedback into the video. His one liners are priceless.

The campaign features Karlie Kloss, Saskia de Brauw and Daria Strokous with creative direction by House + Holme’s Ronnie Cooke Newhouse and Stephen Wolstenholme. Campaign images under the cut.

Continue reading Lanvin SS13 Campaign Film Featuring Alber Elbaz dialling in via …Skype