Capturing the everyday has evolved significantly in an age where Instagram pioneers/urban Instagrammers like Naskademini, Thomas Kakareko and Mr Whisper create visual worlds using their imagination and iPhones. To maximise this and inspire the digital world, Lacoste has launched the #NEWPERSPECTIVE campaign – an opportunity to upload everyday Instagram shots that show off a unique perspective with the hashtag #NEWPERSPECTIVE and @LACOSTELIVE for a chance to win global recognition and a once in a life time trip to Barcelona, so when Lacoste asked me to support this initiative, it was a no brainer. The Lacoste L!VE competition runs until 24th August 2014. You can learn more about the campaign here.
Lacoste also sent Global Instagrammers Jared Chambers and Benjamin Heath are captured exclusively here by director Luc Janin in the city of Barcelona. A couple of my #NEWPESPECTIVE photos are under the cut.