It is a known fact – probably amongst a lot of you guys that Gregg Araki is one of my favourite directors in the world,…
Continue reading Gregg Araki’s Here Now – A New Film for Kenzo
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Ada + Nik Present The Dark Wolf: AW14 Film
Published January 9, 2014First debuted on Andy Warhol’s Interview Magazine, Ada + Nik just launched their new Autumn Winter 2014 fashion film, The Dark Wolf.
Directed and produced by Oz Thakkar and creatively produced by Nik Thakkar and Ada Zanditon comes the premiere of Ada + Nik ‘The Dark Wolf’ – a film created for the unveiling of the brand’s AW14/15 collection at London Collections: Men this week.
Focussing on Ada + Nik themes of brotherhood, timelessness and rebellion the film shows Diego, trapped in an alternate reality in an infinity of sand for what could be minutes, hours, days, years or eons, taking up the last of his energy to summon his brother, SMITH. Coughing up the last of his energy into his hand and forming a liquid symbol to awaken the warrior within SMITH – he knew that this could be his only salvation.
In a Philips technologically enhanced world, SMITH is awakened by a loud banging, he opens a door to find a box of sand, he opens the box to be stunned by the visuals and location of his long lost brother. SMITH begins a heroic journey, overcoming The Dark Wolf and various obstacles guided by an ethereal Snow Queen (Nikita Andrianova) and her timeless beauty.
Meanwhile, Diego transcends realities through intense meditation growing gaunt as his energy depletes through his efforts to summon his brother.
Following a physical battle with The Dark Wolf, SMITH glitches into the reality of the infinity of sand where his brother is trapped. Diego subsequently awakens and the two heroes are reunited.
Wire beanie featured on SMITH LDN is YashkaThor for Ada + Nik. The film also features Snow Queen Vodka (sponsor), Philips BR1X and Headphones and Samsung GEAR Watches.
Unveiling Madonna’s #SecretProject
Published July 15, 2013Following the premiere of the official trailer for Madonna and Steven Klein’s Secret Project just a fortnight ago, many more details about the partnership and content have emerged. First and foremost, it is at least managing the hype, because there has been wide speculation that this could be something far more “epic” than it turns out it is; namely through the involvement (or lack thereof) of other artists and the fact that there is a fashion brand attached, by default turning it into a branded content project.
I’m all for branded content, but this was (perhaps overly) cleverly positioned as something more worthy. It turns out that on this occasion, the #SecretProject is essentially a fashion film in collaboration with Defend Paris – a clothing line (hoodies, t-shirts) created by her boyfriend Brahim Zaibat and a set of Parisian creatives. The interesting aspect is that it is a brand with a cause – encouraging charity with every purchase and giving back to the community. How much/what percentage is still open to speculation…
The brand itself really seems to hero the machine gun (it’s part of their logo and in the campaign film under the cut), which doesn’t scream “peaceful”. Other talent who have worn the brand include Zachary Quinto, Rihanna and Chris Brown, the only person confirmed to be designing for the brand in the future is Quinto. The project is set to launch with VICE as its media partner.
