With summer just around the corner – and if you’re in LA, then all the time, so yolo – it’s time to start thinking about…
You are viewing the david beckham tag archive.
Ada + Nik SYN at London Collections: Men
Published June 17, 2015
At London Collections: Men, myself and my design partner Ada Zanditon unveiled Ada + Nik SS16: SYN (for our tech-advanced dark-matter menswear brand) through an Immersive Experience – a pop up world of Ada + Nik – in an exclusive gallery space in the heart of London’s West End (the British Fashion Council’s new home for Fashion Week).
SYN, meaning “co-” or “with” in Greek – symbolic of the Ada + Nik plus sign (emoji: +) was prevalent throughout every element of the creative journey for the duo for SS16, bringing to life the attitude of how we move forward through positive co-existence.
Runway images via GQ and Vogue, also worth reading this piece on Style.com about our vision for the future.
david beckham for h&m christmas campaign by alasdair mclellan
Published November 8, 2012Brand new images of David Beckham by Alasdair McLellan have just been released in time for H&M’s Christmas campaign. As an example of strategic stretching the use of a PR asset, this is perfection. The images are pretty incredible too. Click under the cut for a new behind the scenes video. The new styles include a hooded dressing gown, draw-string pyjama bottoms, Henleys and long johns with padded elbows and knees, lounge shorts, T-shirts and a towel.
Continue reading david beckham for h&m christmas campaign by alasdair mclellan