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Lorde – Yellow Flicker Beat

Directed by Emily Kai Bock, here’s the video for Lorde’s Yellow Flicker Beat from Hunger Games Mockingjay Part 1. Hands down, this is one of the best produced OSTs in a long time – nice one Lorde.

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DIE ANTWOORD – UGLY BOY

This is officially the point where South African creatives Die Antwoord break the mainstream…after 5 albums. Here is the star studded video for UGLY BOY directed by NINJA and produced by ¥O-LANDI VI$$ER featuring cameos from Jack Black, Marilyn Manson, Flea, Dita Von Teese, The ATL Twins and Cara Delevingne, yes Marilyn and Dita reunited. It’s pretty amazing.






Bacardi Triangle

BACARDI Triangle - Day 3

BACARDI Triangle - Day 3

Hard Day Of The Dead - Day 2

This weekend saw what was undoubtedly the most brilliant experiential activation by an alcohol brand in a long time. Bacardi invited 1,862 guests (influencers, celebrities, journalists, fans) including myself to the Bermuda Triangle (specifically the 5-star Waldorf Astoria El Conquistador Resort in Puerto Rico) for the experience of a life time. Three private jets, three global artists (Ellie Goulding, Calvin Harris and Kendrick Lamar) and three capital cities united on the island for the three day event – a perfect triangle on so many cultural levels.

I’ve worked and been a part of so many massive FMCG brand activations, but this was so flawlessly executed (I mean, of course there were small logistical hiccups) but what Bacardi achieved was unparallelled. There are various photos in addition to the above on my Instagram and you should read the performance reviews by MuuMuse/Bradley Stern here.






R8: The Start of An Era

Back in May 2014, Rihanna disappeared from Instagram. There were nudes, there was profanity, there was censorship, but the social media giant and the Bajan pop princess have made amends and this, along with the Paola Kudacki photographed cover of ELLE US are now marking the start of a new era, with new content, new collaborators (including a cameo on the new BEYONCE re-up record), oh and two new albums.

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FKA Twigs’ Death Row Clip For Video Girl

Taken from LP1, and sampled in the Google Glass film that Twigs directed, here is the full blown video for Video Girl, directed by Kahlil Joseph which sees FKA Twigs performing for a Death Row inmate.