After a fair bit of teasing and previous collaboration (i.e. curating events, launches etc.), ABSOLUT ELYX has just announced Johan Lindeberg (BLK DNM) as its Creative Director. On the surface, this might not appear to be the most ground-breaking partnership, but Johan’s involvement has lent itself to some stunning creative content (events and experiential) and his passion behind anything he collaborates on is unparalleled.
As Creative Director, Lindeberg has also shot his first-ever advertising campaign featuring Chloe Sevigny dressed in BLK DNM. More experiential and design partnerships are set to be announced between Johan and ABSOLUT throughout the year.