adidas Originals just unveiled its 2013 global campaign: ‘Unite All Originals’ featuring tonnes of original content by international artists from disciplines across film-making, lyrical content, 3D animation, photography, music production and more.
Here is the premiere of the first piece of content – a 90-second hero film created in collaboration with DJ/producer A-Trak and director & visual artist SoMe. The film shows A-Trak reworking his single “Landline”.
adidas has also signed Iggy Azalea and they’ve co-produced her video for Bossy Lady, set to drop soon. As a hint to this upcoming partnership, Iggy recently wore the Jeremy Scott x adidas blue puffer coat that Nicki Minaj wore in the 2012 campaign.