Back in August 2012, it was announced that Jaguar had agreed a collaboration with Lana Del Rey as part of the campaign for the Jaguar F-TYPE – a stunning two-seater sports car that was unveiled in Paris in September.
The campaign thus far has featured rich content including a Ridley Scott produced short film and now a music video featuring Lana singing ‘Burning Desire’.
This is the first video in a while that we’ve seen Lana tone it down somewhat – it’s less plot based than Ride and National Anthem, but works perfectly for the F-TYPE with great archive visuals interspersed throughout (Video Games, Carmen, Kinda Outta Luck, Diet Mountain Dew).
The director was Anthony Shurmer and the video was filmed on location in South East London at the Rivoli Ballroom.
“Take me to The Hamptons…”
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