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lanvin AW12 campaign directed by steven meisel featuring reality…not reality stars.

Etre une personnalité ou avoir de la personnalité?

Last year’s Lanvin AW 2011 campaign video with Karen Elson, Raquel Zimmermann and Alber Elbaz dancing to Pitbull’s “I Know You Want Me” was a HUGE viral success story.

This year the brand has taken a different route by using “normal” people, from ages 18 to 82. Granted it is not a Dove commercial of aesthetic realness, but it definitely delivers on the intrigue and charm. With their voices overlaid and French subtitles as they pose for the campaign, we learn something individual about each person. Watch the Steven Meisel directed clip below.


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