Following the release of the Steven Klein POS and ad campaign and building up to the release of Gaga’s “groundbreaking” scent, FAME, comes a beautiful short film called FORMULATION by Todd Tourso, Reggie Know, Rob English and Kenneth Robin. Narrated in French with English subtitles, the story takes us though the creative of the actual product at the Haus Laboratories in Paris. All of the scientist are also male models. Casual.
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