A lot of you reading this (and those who know me personally) will know that I have been working on the brand strategy for a pretty major campaign with Swedish fashion brand Bjorn Borg. Next Thursday, alongside the pre-London Fashion Week Björn Borg catwalk show, we will be launching a rather epic 4D fashion film by Paris Kain onto the River Thames using a 50 x 25 metre wall of spray screen. To top it off, Robyn (yes, amazing!) and I Blame Coco will be performing at the event at Battersea Power Station – where we have converted the iconic venue into a Scandinavian wonderland with hot tubs, saunas and a snow covered forest.

Below is the super sexy ATL campaign photographed by Miko Lim with Chris Wetmore and Klara Wester along with two videos – a preview of the 4D fashion film and the TVC ad campaign produced by Axel Lindahl. You’re going to love. You can catch a live stream of the entire event hosted by my girl Alexis Knox from 9pm GMT next Thursday over at facebook.com/bjornborg and on MTV.com (country dependent).