The first brand that Lana Del Rey has aligned herself with (in a below the line capacity) is one that I totally approve of. The Mulberry Mixtape Tour launched in NYC in September with Kasabian to celebrate the brand’s 40th anniversary. The campaign initiative is definitely keeping Mulberry relevant with a Millennial audience and hero-ing its passion for music, bringing fans behind the scenes performance and interviews.
Adding Lana to the roster that already features Hurts, Sunday Girl, Hot Chip, The Misshapes and more, was somewhat of a genius move. Here is the most intensley beautiful live performance of Born To Die at the Chateau Marmont along with a super insightful look at how visuals of the Chateau were a key inspiration for the music video for Video Games. Visit the Mulberry Mixtape Tour website to check out the other artists involved.