I absolutely love it when a super talented young designer, who may or may not have a limited budget has it totally nailed when it comes down to the basics of “how to launch a collection” in a digital media age. Charlie May‘s presentation (attended by countless bloggers) at The Soho Collective just before fashion week was a brilliant showcase, but in conjunction with traditional press activity, Charlie also launched a really beautiful fashion film to support the SS12 collection. Directed by Mark Gostick and starring Ellen Gibbons at Elite, with Art Direction by Alexxsia Elizabeth, check out the stunning film below featuring music by Chelsea Wolfe.
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