Tonight saw the launch of one of the world’s most exciting pop culture collaborations between Diet Coke and Karl Lagerfeld, which I have had the honour and privilege of working on for the last few months.
The first time that the two super brands collaborated was back in summer 2010, when Unkle Karl designed a limited edition bottle for France and Germany. This year, the campaign stretches across eleven European countries and features three new bottles, a range of accessories and an ATL campaign featuring models Coco Rocha, Heidi Mount et Jeneil Williams. Check out a selection of the ad campaign images below along with a great behind the scenes video featuring Lagerfeld talking through the shoot.
Bonus image from last night’s launch – Unkle Karl and his clones/look-a-likes: