In a bid to revamp the sports stigma laden Lacoste brand, the company have released shots for their upcoming January campaign shot by Mert Alas and Marcus Piggott. The images fall under the new tagline “Unconventional Chic” and depict models Anja Rubik, Liya Kebede, Noah Mills and the irrepressible Jon Kortajarena posing in trademark white Lacoste polo shirts worn over sleek black eveningwear. More images to follow as they are released.
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