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gawker: bloodcopy and vampire marketing

Last month, Gawker launched Bloodcopy, a blog written and edited by vampires. First there was Dracula, then the interview with, then Buffy, Twilight, True Blood and more… It’s clearly got a market, and HBO (official sponsor of the blog) is sucking it dry for what it is worth…

According to the Financial Times:

Bloodcopy offers a familiar mix of viral videos, online discoveries, celebrity sightings and opinionated riffs on stories in the news, all in the irreverent tone for which Gawker’s blogs are known. The only difference, as explained by “Andrew”, Bloodcopy’s “editor-in-chief”, is that the site is “a blog about vampires, by a vampire”

Mini Cooper co-branded HBO: True Blood advert

Mini Cooper co-branded HBO: True Blood advert

Bloodcopy has over-delivered virally for HBO, which has launched quirky and unique co-branded ad campaigns in print, billboard and online media, partnering with Gillette, Mini and more, resulting in massive exposure for the TV show True Blood (second season starts this Sunday) and creating a huge level of buzz, totalling over 11m page views…even Dita Von Teese Twittered about it. It is becoming more and more apparent with the likes of Alexander Meerkat and this campaign, that overtly alternative and edgy methods of getting page space is becoming the only way to really stand out. Just look at Lady GaGa, a living, breathing idealisation of this, but the product is still good.

Ecko co-branded HBO: True Blood advert

Ecko co-branded HBO: True Blood advert


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